Aspen Surplus

In the late 1940’s, Aspen became an internationally recognized destination for music, literature, art and skiing. A community of like-minded individuals engaged in activities that improved the mind, spirit and body. A concept that ultimately would enshrine the phrase — The Aspen Idea.

Aspen Surplus was started to celebrate these ideas as “Modern Aspen”. The concept for the products from our company are born out of the desire to share authentic stories about Aspen that have made this illustrious town so interesting over time.

James Koval came to Aspen Colorado in 1964 at the age of 3 and the Aspen Flag represented to him a place of new found freedom and the love of skiing. Aspen defined his life as a human, outdoor enthusiast and designer.

Before founding Aspen Surplus, James spent twenty-seven years as co-founder and President of VSA Partners, a branding agency advising leading companies all over the world. Throughout his life he has consistently spent time in Aspen and is proud to say the identity he developed in 1986 for the Hotel Jerome still remains today.